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Our Story

We got our start in 2013 by connecting with people at the local Farmer’s Market and offering our fresh roasted coffees from the back of our truck. Some weeks we were even roasting on-site! After the market season people started contacting us and to find out where our coffee could be purchased. The rest is history. Today we offer our coffees online, and through many local and regional stores, shops, and restaurants.


We believe you will taste the difference in our beans.  Always balanced to bring out the unique rich flavor every coffee has to offer. 


We are a family owned and operated company and our entire ethic is based on our Christian faith. We always strive to operate with the highest principles of honesty and integrity. Please feel free to reach out to us anytime, we love to connect and hear your story.

Parable Coffee Roasting Co. | Sioux Falls, South Dakota

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